Riding AI trends to the top of the charts, twice.
Overview
Remini is an AI photo enhancer that turns old, blurry photos into sharp portraits, with AI headshot and avatar features on top.
The problem it cracked
AI apps spike with each trend, then vanish just as fast.
The playbook
Productized trend-surfing: when AI headshots and the "future baby" format took off, the app packaged each trend as a one-tap feature within days. Creators posting before-and-after transformations became the acquisition funnel, and the app's output was itself the shareable content.
The takeaway
Roughly 40M downloads in a single peak month and repeated chart-topping runs. Ship the trend as a feature while it is still a trend.
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