Campaigns that caught fire.
Play-by-play breakdowns of the creator campaigns that moved the culture.
Creative Tools · TikTok
CapCut - Short Video Editing Tool
How a free editor turned every trending template into its own ad.
1B+ downloads
Consumer Brands · TikTok
Duolingo - Language Learning App
The unhinged owl that turned a brand account into a creator.
10M+ followers
Social & Communities · Telegram
Notcoin - Telegram Tap-to-Earn
A tap game that turned Telegram groups into a growth engine.
35M+ players
Social & Communities · TikTok
Lemon8 - Lifestyle Community App
A paid creator wave that lifted a new app up the charts overnight.
Top 10 US App Store
Consumer Brands · TikTok
e.l.f. Cosmetics - Beauty Brand
The hashtag challenge that wrote the UGC playbook.
7B+ hashtag views
Gaming · YouTube
Genshin Impact - Open-World RPG
A patch-cycle creator engine that never lets attention cool.
US$5B+ revenue
E-Commerce · TikTok
SHEIN - Fashion E-Commerce
Haul culture as a permanent, self-refreshing campaign.
60B+ hashtag views
AI Tech · YouTube
Notion - Connected Workspace
Templates and ambassadors that made software a lifestyle.
30M+ users
AI Tech · TikTok
Remini - AI Photo Enhancer
Riding AI trends to the top of the charts, twice.
40M monthly downloads
Case studies are independent campaign breakdowns for reference. All product names, logos and materials belong to their respective owners.