A tap game that turned Telegram groups into a growth engine.
Overview
Notcoin is a tap-to-earn game that lives entirely inside Telegram. No install, no wallet setup: a bot chat is the whole app.
The problem it cracked
Crypto projects struggle to reach anyone beyond crypto natives.
The playbook
Zero-friction entry did the recruiting, squads did the retention: players joined team leaderboards through their existing Telegram groups, making every community compete for its own score. Referral loops ran through KOL channels, and the accumulated attention converted into one of TON's largest token launches.
The takeaway
35M+ players within months. The mini-app plus community-squad model became the template for Telegram growth.
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